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Our Visionary
She often says, “Be Positive – Be Possible,” a belief that guides everything she does.
Her journey began with a simple dream—one so dynamic that it grew into a movement. At just 18, she launched her first collection, earning admiration from industry leaders, national literary icons, and consumers for her skill and originality. In that instant, she discovered her purpose: to design fashion that carries dignity, confidence, and identity.
“One stitch at a time, she stitched stories of strength.”
What began in a small town soon echoed across continents.
In 2001, while working as both a designer and entrepreneur, she identified a gap the world had overlooked—stylish, comfortable, modest fashion for everyday women. From that vision came Mehar Hijab, born out of Genesis Trendsetters, a humble start-up run from a rented room. Every piece was sketched by her hand, every fabric personally chosen, every detail shaped with cultural understanding. Very quickly, Mehar Hijab became a name synonymous with elegance, quality, and empowerment.
As the years unfolded, her mission deepened.
In 2019, during a time when the world paused, she built a new path forward—establishing an NGO named MFEW: Mariyum Foundation of Empowering Women, a platform dedicated to uplifting women through skill development and financial independence. The foundation became the heart of her work, proving that fashion can do more than style—it can transform lives.
By 2021, her vision expanded globally with the creation of Ruby Vesture Exports, a modern, socially conscious manufacturing house. From this evolution emerged REVEIL—a brand crafted for the world, rooted in elegance, ethics, and timeless modesty.
Today, Dr. Aysha Ruby stands as a voice of strength and cultural pride on global stages—from international fashion summits to global panels on women’s leadership.
Honored with a Doctorate in Cultural Impact in Fashion, designated Chairwoman of the Export Committee for the Fashion Industry, serving as the first Indian Senator of BWA Germany, along with numerous global recognitions and awards, she continues to champion purpose-driven growth.
From her studio to world runways, her mission remains unchanged: to create fashion that empowers—and to empower women to rewrite their own stories.